
Small definition:
What makes an order unconventional?

A unique billing process

A hard-to-find product
or solution

An atypical commercialization

A complex supply chain

A niche solution

A project spread over time

A difficult to categorize editor/manufacturer

A multiple-steps process

The square pegs in a round hole

The famous “others” part of the charts
Then are they actually…the norm?
Faced with an exotic purchase,
What are the reactions?

AMONG CUSTOMERS
We’ll take care of it when we have the time…
Where do I find this?
First, we have to check with our administration.

AMONG CORPORATE RESELLERS
We don’t list this solution…
It’s complicated.
I’ll have to see how I can get you this…

AMONG EDITORS AND MANUFACTURERS
It can’t be right now as we must first be referenced!
Looks like there’s an issue with your purchasing process…
… meaning they are difficult to handle by the traditional distributors
In the French distribution system and under these criteria,
70%
OF ALL IT PURCHASES
Are considered atypical, which hinders business

WHETHER YOU ARE A CUSTOMER, A CORPORATE RESELLER, AN EDITOR OR A MANUFACTURER,
